If you want to live your life independently, and want financial freedom you need to know the law of marketing it is the key. Mastery in marketing is necessary as you can be your own boss. Marketing & sales is a game of perception. Perception can only be created by humans. Marketing can’t be replaced by humans. From the last 500 years marketing has existed and it will be in existence in the long run.
Marketing is a battle of perceptions, not products or services. It’s better to be first than it is to be better. Create a category that you can be first in and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don’t extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it’s the association with something. Study your customers, market and trends to find the “one move” that works.
First lets begin with the Fundamentals of marketing
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. You should understand the value of your offering – but how do you show it to consumers? And how can you ensure they actually pay attention to your message?
You must understand the market mix first which consists of Product,Price, Promotion and Place with Purpose.
Digital Marketing vs. Traditional Marketing
What exactly is the difference between these two?
Traditional marketing includes any type of promotion through several conventional forms, such as –
Print media (newspaper and magazine ads, billboard ads, newsletters, brochures, leaflets etc.)
Broadcast media (TV and radio ads)
Direct mail (flyers, postcards, catalogues)
Telemarketing: In traditional marketing, there is less chance of interaction between the medium used and the customers. Moreover, it’s also not that easy to measure results through traditional marketing strategy.
So, what’s the solution?
Luckily, there is its counterpart which is going to melt the ice for you! Known as digital marketing, it refers to the promotion of services via various forms of electronic media, such as Website contents and blogs, Social media, Banner ads, Google ads, Facebook ads, Video marketing, SEO, Email Marketing etc.
Eg: Nike you can say its a marketing company.
CATT Marketing Funnel
CATT marketing funnel describes the cycle of complete marketing life-cycle from building a product to selling it to target customer and repeat the process.
Wealth =n ^ CATT
N — stands for Niche. The unique no.1 offering you have for your audience.
Content: Having said everywhere “Content is the King”. When you create good content for your customer, you are giving them the value they are looking for.
Attention: To get high traffic or engagement with the help of SEO, Social Media.
Here T stands for Trust: Build trust among your audience with the help of automation.
Here T stands for Transaction: Convert your leads into a customer with the help of sales techniques.
What is the Niche test?
The best way to find your niche is to know three things.
Do you have a talent or a skill?
Are you passionate about that skill?
Is there a market for the skill that you have.
If the answer to all your questions is yes, then that is a niche that you can monetise.
The picture below will help you understand this in one view.
Integrated Digital Marketing: encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.
It’s like using a single language to speak in different situations.
That means it’s a strategy that blends all your marketing tactics. Then, each campaign and approach complement the other, creating a consistent image on the mind of the users and tracing a journey for them to go on.
By being consistent, you can become memorable to your audience.
Zoho can be placed as the best example of an Integrated Marketing tool.
So, What Is Personal Branding?
“Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.”
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want your followers to see. It is the telling of your story, and the impression people gain from your online reputation.
“A personal Brand is something what people say about your experience and skills when you are not in the room”
It should be the unique combinations of skills and communications you have. It is your picture in others mind. It is just like what people say about you when someone says your name.
Personal Branding can be built by MassTrust Blueprint easily. Let’s discuss it.
This MassTrust picture tells us how to create our own personal brand better. First thing is we should learn. Learn about the concepts, facts, procedures and practice them. After learning something, put it to work, start implementing and practicing it.
Learn – Learning is an ongoing process. There is no age limit of learning. You should always keep learning new skills through Concepts, Facts & Procedures.
Work – Once you learn a skill it is important that you should implement. Implementing your skills will help you better to understand.
Blog – Once you start working on your skill you can become an expert. Through experience you can write. When you write, you understand it better. This will help you in creating your personal brand.
Consult – Once you start blogging, people will know about your skills. You can start consulting businesses instead of your own business.
Mentor – As you have work experience, along with blogging you can start Mentoring others who want to become like you. This will help you in building your personal branding to a whole next level.
Startup – Once you start mentoring this will help you in starting your own product or service with the knowledge and experience about the particular market.
I think that Mastering in laws of marketing will surely help you build your career. Will provide you financial freedom. Will help you in starting your own freelancing service, new venture or startup. I have tried to provide you in depth frame work on marketing. If you find my article helpful, knowledgeable and interesting do share with your links/ friends. You can post on social media and tag your friends. And do provide me with genuine feedback in the comment. Will try to keep you engaged by sharing more interesting blogs. Hope for the best.