Enjoying Transformation Version 2.0 with digital marketing

A hotelier turned Digital Marketer, in past few years while Nitin was working in the hospitality sector his job was in core operations, it was his thirst for pursuing MBA in marketing and wanted to upgrade his career to work with the top management. As soon as Nitin completed it he started working for an entertainment company for a few years and then for a manufacturing company where his profile was as Assistant Marketer.

As in 2020 due to Covid 19 pandemic arose the entire globe suffered a lot from it, Life of many was disturbed.  Travel was banned nationwide and a lockdown was initiated. Many corporate companies fired employees, offered pay cuts and work from home only option left to work.

At that time in 2020 Nitin decided to upgrade his career as a Digital Marketer. And it was his life changing decision. As soon as he started as a freelancer, providing 360 brand solutions to more than 20 clients and offering them support to build brand value in the market.

As the time passed by, now in 2025 he says life has changed a lot. Now as he owns a marketing agency named The Path and a restaurant named Royal Awadh Tadka with a multi cuisine menu both are managed by Nitin and his team. He has trained around 5000 people to implement Digital Marketing which has helped them a lot. His personal branding book is the best seller this year.

He has done many brand endorsements for digital products. Nowadays Nitin has been more frequently invited to IIM to speak on digital transformation. He is more frequently traveling abroad for digital meets and conferences.

Last week he was interviewed by CNBC and India Today and was also being displayed in brand equity of ET. He says he is enjoying his life to the fullest. Nitin with his team and few friends had been to a few adventure tours as well. He says he is thankful to his family and mentor Mr. Deepak K. Click here

When life gives you lemons, make lemonade out of it.

How does a business define digital marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets digital advertising, email marketing online brochures, and beyond there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

content marketer, for example can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute. To know your personality type click here

Types of Digital Marketing

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing
  11. Sponsored Content

Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement digital marketing strategy in the same way.

B2B Digital Marketing

If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

B2C Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and pinterest scan often be more valuable than business-focused platforms LinkedIn.

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